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Episode · Jun 5, 2026 · 1 hr 17 min

The Walk-On Who Refused to Leave

with Todd Anderson

Todd Anderson is a former Michigan State walk-on and NFL player who founded the sleep products company Dream Recovery.

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“You just got to say yes to as many things as you can.”
Todd Anderson

Summary

Todd Anderson grew up in Napoleon, Michigan, where his parents taught at his school and sports filled his days. He was an all-state wrestler and baseball player, but had no Division I football offers and planned to play at Adrian College. After filling in at a seven-on-seven event, Michigan State invited him to walk on. The jump in size, speed, and playbook nearly sent him home. He changed positions and battled injuries before a fullback role helped him contribute to a Big Ten champion that beat Georgia in the Capital One Bowl.

After pro day, Anderson signed with the Rams. An energy supplement led to a positive drug test and a four-game suspension. He left football when injuries and his priorities changed, then moved into strength and conditioning and studied sleep. Those interests led him to build Dream Recovery with partners. Ken and Todd also discuss Todd's wife Katie's pulmonary embolism during a swimming comeback, the identity shift after sports, and the company's sleep products, from mouth tape and nasal strips to pillowcases and weighted blankets.

Show notes

Todd Anderson wasn't supposed to play at Michigan State.

He came from a tiny town in Michigan. No Division I offers. No scholarship. No clear path forward.

Then a chance opportunity earned him a walk-on spot at Michigan State.

What followed was years of injuries, setbacks, position changes, and moments where quitting felt like the logical choice.

Eventually, Todd became a key contributor on a Michigan State team that won the Big Ten and beat Georgia in the Capital One Bowl. He earned an NFL opportunity with the Rams before a suspension tied to a stimulant in an energy supplement ended his path.

But football wasn't the end of the story.

Today, Todd is the founder of Dream Recovery, one of the fastest-growing sleep brands in the country, helping athletes and everyday people improve performance through better sleep.

We talk about football, failure, identity, resilience, entrepreneurship, sleep, and why some of life's biggest setbacks end up creating entirely new paths.

Read the transcript

Transcript

Made from YouTube's automatic captions and lightly corrected, so a few words and names may be off. Click a time to play the video from there.

Ken Rideout

All right, today's very special guest, one of my closest friends, certainly in Nashville, the great Todd Anderson, Michigan State Spartan. How you doing, brother?

Todd Anderson

Pumped to be here, man.

Ken Rideout

Thanks for coming.

Todd Anderson

We made it. It's raining. People drive slow in Nashville when it's raining, but we made it.

Ken Rideout

Hell yeah. I see you got your uh pink nose strip. Never missing a marketing opportunity.

Todd Anderson

Got to got to

Ken Rideout

The uh proprietor of Dream Recovery, which we'll get into. But man, congrats on all the success. I see it like taking off everywhere.

Todd Anderson

Yeah, it's been crazy. It's been really cool. It's like um you know, when you're starting, you're just trying to survive monthto monthth and there's like Yeah, you're writing checks every month to survive. So, it's been cool, especially the last year because feels like everything is coming together.

Ken Rideout

Yeah, we'll get into it extensively, but uh Ben El, my partner at the agency, just sent me a text like right as I was walking in. He said, "I mentioned to one of my neighbors just randomly something about Dream Recover." And he goes, "Look what's in the mail room. noticed your big uh weighted blanket.

Todd Anderson

Oh. Oh, that's crazy. Yeah, the that just came out. But it's been it's been so cool. Uh just like random people like all over. Yeah. Even like weddings and running. We just see random people. And it's cool cuz you can see the product. So, you know, it's it's fun to see in the wild.

Key takeaways

  • Say yes to opportunities even when they arrive through an ordinary day, like filling in at a seven-on-seven event.
  • When you are outmatched, a position change can give your strengths a better place to work.
  • A careless choice with an energy supplement can carry consequences far beyond one test.
  • Leaving a sport can make room for a new identity and work built around what you learned there.
  • Sleep belongs alongside training and nutrition when you talk about performance.

Nowhere to Hide

A weekly letter from Ken Rideout about doing the uncomfortable part, and the reasons we use to avoid it.

It starts with 3 Days, 3 Hard Things: one short story from Ken and one hard thing to do, every day for three days. Then one letter a week.