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Episode · Jul 29, 2026 · 1 hr 50 min

Rejected TV Pitch to the World’s Wildest Animal Encounters

with Mark Vins

Mark Vins co-founded and hosts Brave Wilderness, a wildlife channel built around animal encounters and field expeditions.

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Summary

Mark Vins says his childhood in rural Ohio meant playing in woods and farm ponds, and competitive tennis later took him on the road. After studying construction management and theater at Ohio State, he worked on pilots and sizzle reels with Coyote Peterson. Their television pitch for a reptile show was rejected, but a car brand deal funded a library of short nature videos that helped them launch Brave Wilderness on YouTube. A video about removing porcupine quills and later the velvet ant sting videos attracted large audiences.

Vins explains the safety plans behind filming venomous animals, including the risk of anaphylaxis and the need for emergency treatment. He describes the strain of spending much of the year traveling and the lessons the team learned in television and Hollywood. Later, he recounts filming mountain gorillas with armed rangers in the Democratic Republic of the Congo and making Reef to Ridge in the Galápagos, following habitat from the ocean floor to Wolf Volcano and its rare pink iguanas.

Show notes

Mark Vins is the co-founder and host of Brave Wilderness, one of the biggest wildlife channels on YouTube.

Mark joins Ken to explain how a rejected television concept became a global media brand, why a video featuring the "cow killer" velvet ant gained hundreds of thousands of subscribers in a single day, and what it actually feels like to be stung by a murder hornet, bitten by a giant centipede, and envenomated by some of the world’s most painful creatures.

He shares the safety protocols behind the videos, the risks of anaphylaxis, the physical toll of spending nearly 300 days a year traveling, and the lessons Brave Wilderness learned after entering the Hollywood and television system.

Mark also takes Ken behind the scenes of filming mountain gorillas alongside armed rangers in the Democratic Republic of the Congo and making his first feature documentary, Reef to Ridge, in the Galápagos. The film follows the ecosystem from the ocean floor to the summit of Wolf Volcano, where fewer than 300 rare pink iguanas remain.

This is the story of turning childhood exploration into a global wildlife platform, and using viral entertainment to bring millions of people closer to the natural world.

Read the transcript

Transcript

Made from YouTube's automatic captions and lightly corrected, so a few words and names may be off. Click a time to play the video from there.

Ken Rideout

All right, guys. Today's special guest, YouTube and Instagram star, host of Brave Wilderness, Mark Vins. Welcome to the show.

Mark Vins

Thank you for having me, Ken. Really excited to uh be here talking with you today here in Nashville.

Ken Rideout

What I love about your YouTube content and your Instagram content is it's like very familyfriendly. And for people that don't know, Mark is uh famous for letting tons and tons of uh venomous and [ __ ] crazy bugs and scorpions sting and bite you on the arm all the time. And uh my kids absolutely love it. I'm like, I don't know how he's doing that. Murder hornets, scorpions.

Mark Vins

Yeah, those are some of the of the many things that we do at Brave Wilderness, but they do seem to be the most popular. They're certainly the first thing that people see. Yes. When they learn about the brand.

Ken Rideout

Okay. If the bug bites are just kind of like a side uh side quest, what how would you describe Brave Wilderness? What's the concept? What is the theme?

Mark Vins

It started out, if to go back to the beginning, is like um a way to get people excited about wildlife and adventure, you know, like getting people immersed in these really cool and exotic environments around the world, teaching them about, you know, the ecology and the species that live there, uh and presenting it, you know, first person. So, like that's what Brave Wilderness started as and still is today. It just so happened that we we took a couple offshoots and we uh dabbled into this sting index lane of content which you just described really well.

And uh you know we we make uh anything from like diving videos with like great white sharks all the way to like uh videos in Africa featuring like mountain gorillas in the Congo and then of course like a various insects, arachnids and reptiles all over the globe. At this point uh we've been to every continent except Antarctica filming. Oh my god. Where'd you grow up?

So I grew up in rural Ohio, just north of Columbus. Uh so uh my hometown is Delaware, Ohio. Uh people who know it know it by usually Ohio Wesleyan University there.

But uh yeah, I grew up on a farm road. There was, you know, horse farms and a dairy farm behind where I grew up.

And the uh the coolest thing for us to do was to uh play in the woods. So like, you know, I grew up adventuring, building tree forts and playing in farm ponds and being a little explorer as a kid.

Key takeaways

  • A rejected television concept can still find an audience through another distribution path.
  • A wildlife video can teach viewers what an encounter with a species actually involves.
  • Filming stinging and venomous animals requires clear safety and emergency plans.
  • Field production means managing travel fatigue as well as animal and crew safety.
  • A feature documentary can connect individual species to the ecosystems around them.

Nowhere to Hide

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It starts with 3 Days, 3 Hard Things: one short story from Ken and one hard thing to do, every day for three days. Then one letter a week.